more than shoes...

domingo, 7 de noviembre de 2010


This Entrepreneurship started 9 years ago when three sisters founded a shoe company. This Argentinian women lived in different parts of the world: one of them, Cris, had been living in Indonesia since she got married. The other, Pia, flew to USA to begin a new life of opportunities, and the oldest, Mora, dedicated her whole life to market studies, and also did a lot of postgraduate courses in Australia. Their lives were physical separated but their hearts were always together.

The 2001 crisis all over the world affected the youngest of the sisters. She was fired from a multinational so she started to think about the possibility of doing another activity to survive.
This is how the sisters agreed to create their own company, so Winsumshoes was born. With Pia’s ideas (she was very creative), with the needs of Cris and the experience in jobs and employees gathered by Mora, they merged to create something successful.
The sister’s personals characteristics:

Cris, In Indonesia learnt a lot about it’s culture. She had had many changes in her life, she did not wanted to move to another country again, moving house or having a new neighbours. Taking into account religion, ideas, beliefs, ceremonies, festivals, social traditions, Cris took the best of the oriental countries and design the ex clusive products that are going to be sell there.

Something very similar happened to Mora and Pia, the ones that lived in occidental countries. According to its historical events, they created the designs for this part of the world. The only thing that changes between occidental and oriental is the design, because the way of working and the strategies are the same in the whole world.

The three sisters used to be decisive, motivating, charismatic and their profile is that of a lider. Cris is decisive; Pia is very persuasive (so it’s easy for her to convince people that out product is the best) and Mora is flexible, so with her marketing studies she could have a different view of buyers. The three together seem to have the best characteristics to success in business and with the time it’s porpoise is to be the number one shoe company.

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